Accomplished marketing executive with over 15 years of experience propelling growth for prominent brands across real estate, finance, politics, and more. Armed with a strategic mindset, creative prowess, and analytical acumen, I specialize in strategic messaging, marketing strategy, positioning, and crafting compelling brand narratives that resonate with diverse audiences.
My unique approach to storytelling, underpinned by data-driven insights, has consistently accelerated business success and driven transformative growth.
I specialize in elevating brands through innovative marketing strategies, strategic positioning, and compelling brand development. My expertise lies in harnessing the power of cross-functional leadership and fostering a unified sense of purpose within my teams. I firmly believe that a brand's potential is limitless once its essence is effectively communicated. Similarly, I believe in a team's limitless potential under my leadership.
My journey began in the financial and political arenas, where I quickly established connections in the private sector and in real estate. I served as a Senior Financial Sales Advisor and Business Development Officer for the global bank BBVA, where I was credited with establishing the bank’s first residential mortgage partnership focusing on their bi-national mortgage product.
After the downturn of 2008, I transitioned to the political sector, providing strategy and consulting services to city, county, and state public officials. This culminated in a successful campaign for the Republican nomination of a Texas senate seat. I then served as a communications officer for a Texas utility, establishing partnerships with municipalities and county governments.
My passion for creativity led me to found a digital marketing and creative agency with a focus on small business and real estate. Over a decade, I trained and coached real estate agents and new home sales counselors with builders such as Lennar and Village Builders. This led to my role as Director of Marketing for a prominent South Texas real estate holding company.
Currently, as the Chief Marketing Officer at reTEQ and Tru Agent Collective Powered by Keller Williams, I elevate our brands by crafting strategic messaging to reach our intended audience. I empower those around me, equipping them with the tools and knowledge they need to succeed. My leadership style is characterized by a commitment to strategic vision, operational excellence, and a culture of continuous learning and improvement.
I am also a proud direct descendant of American Revolutionary Patrick Henry! Let's connect!!
