B&C Tree Service Named Nationwide Winner of the 2026 ®ADP Grit & Wisdom Award

Written By Fred M. Bruni II

B&C Tree Service Named Nationwide Winner of the 2026 ADP Grit & Wisdom Award

Phoenix, AZ — May 2026

B&C Tree Service, Greater Phoenix’s premier residential and commercial tree care provider, has been recognized as one of ten exclusive winners nationwide to receive the prestigious 2026 ADP Grit & Wisdom Award. Selected from nearly 1,300 inspiring small business stories across the country, B&C Tree Service was honored during National Small Business Week for its remarkable operational resilience, continuous innovation, and strong, family-first workforce culture.

The ADP Grit & Wisdom Awards celebrate American entrepreneurs who demonstrate exceptional adaptability and steadfast leadership in navigating industry disruption to build stronger foundations for growth. For owners Alex and Jess Carey, acquiring B&C Tree Service meant preserving a beloved 30-year local legacy while implementing scalable operations—including launching the Arizona tree care industry’s first Instant Tree Service Cost Calculator to introduce radical transparency to homeowners.

"Winning the ADP Grit & Wisdom award is a reflection of our incredible 20-person crew," said Alex Carey, Owner of B&C Tree Service. "Tree care is demanding, high-stakes work that requires heavy machinery, elite safety protocols, and deep arborist expertise. Our ability to scale efficiently while operating as a tight-knit family—sharing meals together, looking out for one another, and showing up for our community through initiatives like RED Friday and Serve Day 10.10—is what drives our success. We are incredibly honored to represent Phoenix on a national stage."

The award highlights B&C Tree Service's proactive approach to overcoming the typical challenges of the service sector. By prioritizing open communication, investing heavily in ISA-Certified arborists, maintaining a fully insured fleet, and eliminating the "secret estimate" through upfront data-backed pricing, B&C continues to raise the bar for the tree service industry nationwide.

Media Inquiries & Press Contact:

B&C Tree Service Media Relations

Phone: (602) 943-3429

Website: www.bandctreeservice.com

Fred M. Bruni II

Accomplished marketing executive with over 15 years of experience propelling growth for prominent brands across real estate, finance, politics, and more. Armed with a strategic mindset, creative prowess, and analytical acumen, I specialize in strategic messaging, marketing strategy, positioning, and crafting compelling brand narratives that resonate with diverse audiences.

My unique approach to storytelling, underpinned by data-driven insights, has consistently accelerated business success and driven transformative growth.

I specialize in elevating brands through innovative marketing strategies, strategic positioning, and compelling brand development. My expertise lies in harnessing the power of cross-functional leadership and fostering a unified sense of purpose within my teams. I firmly believe that a brand's potential is limitless once its essence is effectively communicated. Similarly, I believe in a team's limitless potential under my leadership.

My journey began in the financial and political arenas, where I quickly established connections in the private sector and in real estate. I served as a Senior Financial Sales Advisor and Business Development Officer for the global bank BBVA, where I was credited with establishing the bank’s first residential mortgage partnership focusing on their bi-national mortgage product.

After the downturn of 2008, I transitioned to the political sector, providing strategy and consulting services to city, county, and state public officials. This culminated in a successful campaign for the Republican nomination of a Texas senate seat. I then served as a communications officer for a Texas utility, establishing partnerships with municipalities and county governments.

My passion for creativity led me to found a digital marketing and creative agency with a focus on small business and real estate. Over a decade, I trained and coached real estate agents and new home sales counselors with builders such as Lennar and Village Builders. This led to my role as Director of Marketing for a prominent South Texas real estate holding company.

Currently, as the Chief Marketing Officer at reTEQ and Tru Agent Collective Powered by Keller Williams, I elevate our brands by crafting strategic messaging to reach our intended audience. I empower those around me, equipping them with the tools and knowledge they need to succeed. My leadership style is characterized by a commitment to strategic vision, operational excellence, and a culture of continuous learning and improvement.

I am also a proud direct descendant of American Revolutionary Patrick Henry! Let's connect!!

https://www.linkedin.com/in/fred-m-bruni-ii-6a132721/
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